Over The Moon : survol des fusées de Sydney
A Sydney flyover connected the rocket-building spirit of Netflix’s Over the Moon with the imagination of Australian children.
Étude de cas · McDonald's
A McDonald’s Super Bowl campaign extended beyond the screen through a Sky Typing activation.
Cette étude de cas n'est pas encore disponible en français.
The Super Bowl is a showcase for advertising. For McDonald’s, Remarkable Media helped take the campaign beyond the screen with an activation written across the sky.
Sky Typing gives a short message an extraordinary setting. Aircraft create lettering in the open sky, making the act of watching the message appear part of the experience.
For a brand campaign built around a major sporting occasion, that offers a distinctive creative opportunity: carry the idea into the surrounding world and give people another way to encounter it.
The McDonald’s activation demonstrates how aerial advertising can sit alongside a broader campaign, translating its message into a format experienced outdoors.
It is a simple creative principle with considerable scope: start with an idea people can recognise, then give it a setting they do not expect.
Découvrir aussi
A Sydney flyover connected the rocket-building spirit of Netflix’s Over the Moon with the imagination of Australian children.
Bud Light’s Philly Philly, Dilly Dilly campaign became an aerial celebration with Sky Typing for Philadelphia’s Super Bowl parade.
Kylo Ren’s distinctive red lightsaber became a real spectacle above Sydney Harbour ahead of Star Wars: The Last Jedi.
Une grande idée ?
Parlez-nous de votre marque, de votre événement ou de votre campagne. Nous vous aiderons à explorer les possibilités.
Démarrer un projet